Arclight Financial
- Client
- Arclight Financial Group
- Industry
- Financial Services
- Year
- 2025
- Services
- Digital Strategy, Website Design & Development, SEO
Challenge
Arclight's site read as generic and interchangeable with every other advisory firm, undermining the trust required to convert high-value prospects.
Strategy
We built a content and search architecture around the specific questions high-net-worth prospects actually ask, backed by a technical SEO overhaul.
Creative Direction
Quiet confidence — dense typographic hierarchy, minimal ornamentation, and long-form editorial layouts that read like a well-run institution, not a landing page.
Execution
Rebuilt on Next.js with a structured content model, advisor-matching flow, and a component library the internal team can extend without a developer.
Results
Demo figures for illustration
+52%
increase in qualified advisor-matching form submissions
180+
new first-page keyword rankings within nine months
-41%
reduction in largest contentful paint after the technical SEO rebuild
Next Project
Vantage Athletics